Danone today announced a rebrand that combines the company’s portfolio of science-based specialised nutrition products in Australia and New Zealand under the Nutricia commercial master brand. The specialised nutrition portfolio covers products and services that support healthy growth and development during the first 1000 days of life (from conception to two years old) through to age-related conditions and chronic disease, such as frailty, cancer, stroke and early Alzheimer’s disease. This includes early life nutrition brands Aptamil and Karicare, as well as a range of advanced medical nutrition products such as Fortisip, Neocate and Souvenaid.
“Combining our specialised nutrition offerings under Nutricia as a single brand will enable us to work even more effectively with healthcare professionals as well as direct research and innovation activities with greater focus,” said Rodrigo Lima, Managing Director, Nutricia Oceania.
“From a business standpoint, we will invest in further building Nutricia’s position in Australia and New Zealand as a strong science-based, research-driven brand that endorses our large portfolio of specialised nutrition products and services.
“This rebrand represents the continued investment in and evolution of a brand that has been around for close to 120 years. Nutricia is deeply rooted in science and underscores Danone’s mission to bring health through food to as many people as possible. We believe in the power of nutrition to positively impact health and well-being at key times in life, with our dedicated ANZ team of more than 700 working with healthcare professionals and customer every day to realize this ambition,” added Lima.
Danone is a leading global food & beverage company building on health-focused and fast-growing categories in three businesses: Essential Dairy & Plant-Based Products, Waters and Specialised Nutrition. Danone aims to inspire healthier and more sustainable eating and drinking practices, in line with its ‘One Planet. One Health’ vision, which reflects a strong belief that the health of people and that of the planet are interconnected.
Nutricia pioneers nutritional solutions that help people live longer, more joyful and healthier lives. Building on more than a century of nutritional research and innovation, Nutricia continues to transform lives through the power of nutrition. Nutricia’s science-based products and services support healthy growth and development during the first 1000 days. Nutricia also helps to address some of the world’s biggest health challenges including conditions in early life such as pre-term birth, faltering growth, food allergy and rare metabolic diseases, as well as age-related conditions and chronic disease, such as frailty, cancer, stroke and early Alzheimer’s Disease. As part of Danone, Nutricia fully embraces the company’s “One Planet. One Health” vision reflecting that the health of people and the health of the planet are interconnected and therefore seeks to protect and nourish both.
For more information visit www.nutricia.com
Following some media reports in the UK, we would like to reassure parents that the new Aptamil recipe launched in the UK is safe and suitable for the feeding of babies. Furthermore, we can confirm that these products are not sold in Australia or New Zealand.
Regardless of this fact, we would like to emphasise that quality is our number one priority. Our colleagues in the UK are therefore doing everything to investigate every single complaint and to help families during the transition to the new recipe. Our experience tells us that when changing what you feed your baby, they may need time to adapt and have some temporary changes to their digestive pattern.
We are very sorry about the difficulties that some parents have had. The new formula has recently been introduced in six European countries and was well received, overall. Prior to the launch, extensive quality and safety checks, including clinical trials, product testing and product experience tests were undertaken to ensure that the recipe is safe and well tolerated.
Any consumer inquiries or concerns can be directed to our Nutricia Careline on 0800 438 500
As a new technology measure, we are introducing laser printed product coding on the bottom of our New Zealand-made Aptamil and Karicare cows’ milk products. The bottom of each tin will feature a big blue dot with laser printed product coding. This new technology is an upgrade to the latest standard in the market and will allow for better visual inspection and make it easier for coding information to be read.
We assure parents that this is a simple packaging improvement. The product ingredients and formulation are still the same.
The first product with the new blue dot and laser printed coding will be Aptamil Gold+ stage 2, with a production date of 1st June 2017 onwards. The implementation of this new coding will be gradually introduced, which means that for a period of time there will be some products in the market with the blue dot and some without.
Below is an example of the old vs new product coding.
Should you have any further questions regarding this packaging change, please contact our Careline on:
Australia 1800 060057 or New Zealand 0800 688742
Danone Nutricia is committed to delivering optimal nutrition and information on our products. As part of our ongoing commitment to deliver quality nutrition, we are going to be making some changes to our products and packaging.
As each product becomes available for purchase in retailers and on our online store, we will continue to update our website with information detailing the changes applicable to that product.
We continue to offer the same trusted nutritional support, and encourage you to please contact our Nutricia Careline (0800 438 500) if you have any questions. Our expert Careline team of nutritionists, dietitians, midwives and product specialists is available to assist you.
In response to recent reports about nanoparticles in brands of infant formula, Nutricia wishes to assure parents and carers that engineered nanomaterials are not added by design to any of our products or packaging. Our raw ingredients are carefully sourced from suppliers and we ensure that these suppliers comply with the same requirement.
We are committed to our mission to make every day count for you and your baby. This includes delivering on our food safety and quality promise to deliver optimal nutrition for baby in the sensitive stage of early life.
In addition to complying with Australian food standards and safety regulations, including the infant formula standard within the Food Standards Code, we also adhere to European standards (Recommendation No. 2011/696/) which states that for a compound to be considered a nanomaterial, this nano-fraction should account for at least 50% of the particles.
Nutricia also sets clear guidance for our suppliers to comply with stringent food quality and safety standards ensuring our raw ingredients, packaging, and finished product deliver the products parents and carers around the world trust. Studies to satisfy these standards are conducted by external independent experts.
FSANZ - Expert reaction - nano particles in IF
Our Advisory Service, of midwives, dietitians and nutritionists, are here to help.
For official media enquiries.
For past Danone Nutricia media statements.